Synergise IT

Personally, I DO NOT think that facebook will be the next big thing in the enterprise environment. However, it will be part of the next big thing in the enterprise environment - after all facebook is about connecting people. I do believe that the next big thing in enterprise is about effective communication, connection and collaboration between different groups of employees/teams across geographical locations, time zones and cultures.

Organisations need to analyse their business operations and find out what can IT do to help them improve their processes which is aligned to the culture of the company. Though its relatively difficult for IT systems to provide sustainable competitive advantage (as competitors can replicate the technology relatively quickly in this highly advanced market), reducing information asymmetry within the organisation, providing the correct information at the correct time and improving work processes in the long run might provide some level of sustainable competitive advantage for the organisation. Work processes are different across organisations and unlike IT, its not easy to replicate the successful combination of IT, culture and work processes from one company to another.