Christian Smagg wrote an interesting post about “Enterprise 2.0 fear factor: Overcoming risks, uncertainties and doubts” All his concerns are valid and architects must devise a way to overcome some of these issues. I do feel that a cultural change must be achieved to be able to have a successful enterprise 2.0 implementation.
Personally, I feel that even though there is not much complicated, expensive work flows behind enterprise 2.0 the cultural change part will be quite challenging. One way to slow ease employees into the whole E2.0 idea is to slowly releasing it to them and collect feedback. By using Agile development, you can continuously adapt to the requirements and expectations of the users. This way would also allow users to slowly get used to the E2.0 idea instead of doing a big bang go live and everyone would be taken by surprise and end up feeling they were being thrown into the deep end. In any case if there is a cultural conflict, technologist should devise a way to overcome that issue.
Change management in this way can be a cheaper option as it is done is a slow and iterative and incremental manner.

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