Synergise IT

Andrew Mcafee just reminded me about implicit user generated data. After reading his entry, It reminded me on a article I read back in my university days. It was about how we can use implicit data collected by a system and analysing them to understand the tacit interaction within and beyond the system. Its hard to explain in a general idea so let me give you an example.

If something really bad happened in your company and this news was released online. Users would be reading the news and if there are links on your “related news” side bar, you can find out what is the general feel of the organisation but analysing the browsing pattern of your “related news”. i.e. more people clicked on 30 - 60 -90 plan as compared to severance package would mean employees are generally optimistic about the future of the company.

Understanding of implicit data is highly important. As actions speaks louder than words, the amount of time spent on a page would mean how interested is the user feels about the topic on the page. Excellent web design, development and planning must be done to fully experience the power of implicit data.

Web 2.0 can use some areas of implicit data and tacit knowledge sharing to improve its product offering within an organisation.