Synergise IT

Threadless and Ponoko are leaders in collaborative designs where consumers, like you and me, with a passion for designing t-shirts or furniture would submit their designs and sell it other consumers who likes the design. Threadless is a community based t-shirt design company where users submit t-shirt designs and users will vote which t-shirts they like. The winning t-shirts would then be mass produced and sold. The designer for the winning t-shirt design would then get a sum of money which is up to $12,500. Ponoko is slightly more complicated - to get a good idea of what they are doing, see this

This has changed the way the market is operating. The old business models of continually innovating on designs and have a strong pool of designers working on new ideas for the new season has been attacked by the world of individual designers who are truly passionate about what they are doing. In Ponoko’s case, consumer can even mashup product designs and create something brand new for themselves!

The above idea is not new. Its somewhat similar to open source software where people come together to develop a software that they are passionate about.

Web 2.0 is hitting the markets faster than you can imagine and either you embrace it or you get left behind.