Synergise IT

Sam previously wrote about the Enterprise Octopus and now he has introduced Norman Naysayer. To understand my post you would have to read both the above links - if you haven’t.

I actually do think that Norman Naysayer, to a certain extent, can be a good person. I have met a few Normans in my company and after explaining and demonstrating Enterprise 2.0 to them, they saw the benefits of it and got more interested - some even got “converted”. I do not think many of Enterprise 2.0 / social media enthusiasts got excited about it at the first instance they read/experience it. They would have read, experienced, explored and understood much about Enterprise 2.0 and social media and believed that it can actually help improve an organisation. My point is Normans exist because of the lack of education of E2 and have probably never experienced the power of social media before. Many employees are deeply entrenched in their hundreds of emails a day and stuck reading senseless CC’ed emails everyday. Email is a fantastic tool but people have abused it and Enterprise 2.0 is here to help.

I am a consultant and my job is not to evangelize Enterprise 2.0 or social media. My job is to make sure that companies benefit from a better information flow, ease of information search, increased connectivity and streamlined communication. I must address the issues that Normans have and make them understand the beauty and benefits of Enterprise 2.0.

Having said this, I do know of a few hard-headed Normans and they drive me up the wall - their problem is that they do not listen. Urgh…

As usual, great post from Sam!

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25/05/2008 1705hrs (Melboure)
Oh just to add, Norman Naysayer generally loses. What a wonderful post!