Reputation systems & bad behaviour

Posted by Sean Lew on Friday, 6 June, 2008 under Enterprise 2.0, social media |

This is an extension from my previous post

One thing that many enterprise 2.0 software is missing is reputation systems. Let me start by giving you a definition of reputation systems from WikiPedia.

A reputation system is a type of collaborative filtering algorithm which attempts to determine ratings for a collection of entities, given a collection of opinions that those entities hold about each other. This is similar to a recommendation system, but with the purpose of entities recommending each other, rather than some external set of entities (such as books, movies, or music).

Reputation systems are often useful in large online communities in which users may frequently have the opportunity to interact with users with whom they have no prior experience or in communities where user generated content is posted like YouTube or Flickr. In such a situation, it is often helpful to base the decision whether or not to interact with that user on the prior experiences of other users.

Reputation systems may also be coupled with an incentive system to reward good behavior and punish bad behavior. For instance, users with high reputation may be granted special privileges, whereas users with low or unestablished reputation may have limited privileges.

From my previous post on political wars and Enterprise 2.0, can reputation systems prevent/reduce such acts of stupidity from happening?

Wikipedia said “Reputation systems may also be coupled with an incentive system to reward good behavior and punish bad behavior.” Sounds like if a reputation system is fully extended within an organisation, bad behaviour can be punishable by a “smack on the hand”. I would think that this might be able to prevent some of the abuse on Enterprise 2.0 tools.

What do you think?


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