How to connect with Gen Y talents
Jay at e2oh wrote an excellent post on the need to engage Gen Y within the corporation. A good read.
I would like to extend his post and talk more about how to connect and attract the best Gen Y talents external to your organisation. Gen Y are people born in 1980 and onwards - this means that the oldest Gen Y employee is only 28 this year and heaps of younger Gen Y’s are entering the job market every year. So how can you connect the top talent in this pool? They approximately have less than 6 years work experience and many have none or just a couple of years.
So what does this pool of people need other than job satisfaction? I would say money. This pool of people are generally younger and with entry level corporate salary, it would be hard to maintain their alcohol, boyfriend/girlfriends, travel, shopping and everything else they want to buy. This pool of people also have something organisations want - their revolutionary ideas. So why not connect with the Gen Y’s through competition with cash rewards at specific professional societies, universities or clubs targeting the right pool of talents?
This has many advantages.
1) Helps an organisation identify the top talent through the deliverables they provide.
2) gain new ideas and solutions to your problems.
3) Through connection to your organisation, even if they are not interested in changing jobs, they would be able to promote your organisation through the word of mouth to their massive network of friends.
4) Offer them cash in return for them to follow your organisation on Twitter, Facebook and keep them updated with the latest development and build your organisation’s own little empire of talents without the salary and benefits package.
All these comes at a super small cost. For example, cash prize of $5000. What’s that sum of money to a large organisation? The benefits of doing this greatly outweighs the cost.
Dean Thrasher said,
So to attract Gen Y, companies should give new employees some extra cash to buy beer and hang out at the mall with their friends? Brilliant!
Although, I think they might attract more than just Gen Y with an offer like that.
Sean said,
Thats true.. it will attract more than just Gen Y. However, its a competition to find the best candidate and that’s the organisation’s goal. The best entry wins as long as the best entry satisfies all the rules of the competition.
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