Lego’s Cluetrain
If you like to know how social strategy can change an organisation check this video below! Its amazing! Listening to your customers can mean alot things – new revenue, increase revenue, new perspective, more fun, more loyalty and etc… Thanks Paul!


paul li said,
no worries Sean
paul li said,
here is the youtube report on it http://tinyurl.com/3p3yko
Sean Lew said,
Cool man! just added it to the post
How to get people excited about Enterprise 2.0 said,
[...] November 2007 (8) ← Lego’s Cluetrain [...]
Co-Creation - How to win and what are the hurdles? said,
[...] There are three ways to win with co-creation according to McKinsey 1) Capturing value from the co-create product – Well, Lego reap much benefits by talking to and understanding their die-hard fans. Watch this video. [...]
The Different Meanings of Web 2.0 said,
[...] Business to Consumer (B2C) Web 2.0 In B2C Web 2.0, there are some really famous case studies like Lego, Procter and Gamble’s Connect and Develop and GoldCorp. Read these case studies for a better [...]
Add A Comment