If you like to know how social strategy can change an organisation check this video below! Its amazing! Listening to your customers can mean alot things - new revenue, increase revenue, new perspective, more fun, more loyalty and etc… Thanks Paul!
Lego’s Cluetrain
Wednesday, 18 June, 2008
by Sean Lew
Tags: Collaboration · Enterprise 2.0 · social media
5 responses so far ↓
1 paul li // Jun 18, 2008 at 3:47 pm
no worries Sean
2 paul li // Jun 18, 2008 at 4:02 pm
here is the youtube report on it http://tinyurl.com/3p3yko
3 Sean Lew // Jun 18, 2008 at 4:11 pm
Cool man! just added it to the post
4 How to get people excited about Enterprise 2.0 // Jun 20, 2008 at 9:45 am
[...] November 2007 (8) ← Lego’s Cluetrain [...]
5 Co-Creation - How to win and what are the hurdles? // Jun 24, 2008 at 9:19 pm
[...] There are three ways to win with co-creation according to McKinsey 1) Capturing value from the co-create product - Well, Lego reap much benefits by talking to and understanding their die-hard fans. Watch this video. [...]
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