Comments on: Lego’s Cluetrain

By: The Different Meanings of Web 2.0

The Different Meanings of Web 2.0 — Tue, 03 Feb 2009 00:30:20 +0000

[...] Business to Consumer (B2C) Web 2.0 In B2C Web 2.0, there are some really famous case studies like Lego, Procter and Gamble’s Connect and Develop and GoldCorp. Read these case studies for a better [...]

By: Co-Creation - How to win and what are the hurdles?

Co-Creation - How to win and what are the hurdles? — Tue, 24 Jun 2008 11:19:54 +0000

[...] There are three ways to win with co-creation according to McKinsey 1) Capturing value from the co-create product – Well, Lego reap much benefits by talking to and understanding their die-hard fans. Watch this video. [...]

By: How to get people excited about Enterprise 2.0

How to get people excited about Enterprise 2.0 — Thu, 19 Jun 2008 23:45:02 +0000

[...] November 2007 (8) ← Lego’s Cluetrain [...]

By: Sean Lew

Sean Lew — Wed, 18 Jun 2008 06:11:09 +0000

Cool man! just added it to the post

By: paul li

paul li — Wed, 18 Jun 2008 06:02:09 +0000

here is the youtube report on it http://tinyurl.com/3p3yko

By: paul li

paul li — Wed, 18 Jun 2008 05:47:58 +0000

no worries Sean