Enterprise 2.0 software for large companies
I was asked an extremely good question yesterday on the barriers of entry for large organisations for Enterprise 2.0 technologies.
1) Large companies (assuming global organisations too) generally have alot of different cultures to deal with due to globalized operations. Enterprise 2.0 is more about the people than the technology, dealing with many different cultures can be a challenge.
2) Software are not really mature yet. There is still no software out there that can seamlessly integrate structured and un-structured data. All companies have both types of data and its not good enough if there is no integration between them.
3) Customisation of Enterprise 2.0 software is low (possibly expensive as well). We all know that technology should be integrated into the business environment and culture and not the other way around. Currently, there is no cost effective way to customise Enterprise 2.0 software (which doesn’t have a clear ROI or TCO). With that, the willingness to pay would be lower as compared to a SAP system.
4) Change management practices for enterprise 2.0 is still not well understood. Even though change management in general is a well established field in the IT industry, Enteprise 2.0 change management requires something even bigger as it changes the underlying work culture and to some extent the business process. Such forms of changes is tricky and must be well understood before engaging in it.
5) Benefits of Enterprise 2.0 is still very unclear on a large scale basis. ROI is unclear too. This makes is hard for the CFO who is traditionally money minded, to approve an investment with no clear returns.
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