Selling Enterprise 2.0?
I have discussed previously about selling Enterprise 2.0 in various posts and today, I am going to give a quick update to what I have been doing.
Enterprise 2.0 is not something you can sell by itself. Its like if you sell ice-cream, you have to give a cone/cup to hold the ice-cream. Therefore Enterprise 2.0 is like the cone/cup and other systems like Enterprise Content Management, Information Management, Enterprise Search and Business Intelligence is like the ice-cream. If you are wondering why I say Enterprise 2.0 is like the cone/cup and not the ice-cream, its because, Enterprise 2.0 is not the key technology but the key attitude. Its a culture and belief that supports the organisation to achieve their goals.
If you would like to sell Enterprise 2.0, believe it, live it and breathe it. When clients see you, they would get it straight away and when they get it, people around them get it and it just keeps on flowing. As a consultant, I get people excited, I educate them, I put them in the right direction and let them run free. I clean up the mess that has been created and I teach people how not to mess it up the next time. This is how you sell Enterprise 2.0.
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