Yammer in the Enterprise
I have been thinking about twitter within the Enterprise and how it can help. Yammer is the Enterprise twitter and the dynamics of it within an organisational context is extremely different from the standard twitter I use. Let me explain.
On my twitter, I generally follow and is followed by like minded people in the Web 2.0, Enterprise 2.0, social media space. Updates also generally surround topics in this space. This is all great because I can network with others in this space. I believe that within the enterprise, there is a space for such things to happen as well. Non-confidential and non mission critical information can be communicated via the platform like new ideas, bookmarks and company wide updates.
However, within an organisation there are many commercial confidential information that we deal with, especially in consulting. Some of the stuff we do, we are not even allowed to share with others outside the project team. Being in this business for a while, I absolutely understand why. Many of the stuff we do will delivers competitive advantage to our clients. Therefore I think that project team yammer could be a great asset. Status updates within a large project can be extremely useful. It allows streamlined communication, a virtual notice board, one stop updates for everyone in the team.
This is just one small aspect of Yammer I think could deliver real value. There are many others that I am still trying to iron out. =)
Jeremy Thomas said,
Dude – I love the look and feel of your blog. I agree, Yammer’s an awesome tool, and we’ve been using it at active.com for a few months.
It’s hard to get people to participate though, as usage seems confined 90% to my team.
Sean Lew said,
Thanks man!
Yeah that’s something I have been seeing too. Its hard to get people on board and it seems like Yammer (at least for now) is more for a team based communication tool more than anything else (at least from what I see). In this case, the dynamics of an organisation has restricted the widespread use of it (maybe). =)
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