Enterprise 2.0 – Emerging, Growth or Mature?
When should one invest in Enterprise 2.0? While its emerging, growing or mature? I believe this is a question many executives have. Many people have some slight idea on what is Enterprise 2.0. Many have even tried – Some succeed and many failed. However, we know that the power of Enterprise 2.0 is in an enterprise implementation which is not cheap. So when should an organisation start investing?
Its interesting that the two person I spoke to today on this said emerging. “You’ve got to get in early to reap the benefits”, “first mover advantage” and so on. I actually do not think that’s the case. Yes, IF IF IF one can get all the ideas correct, the strategy, roadmap, people and technology right. Sure emerging is when one should invest in. However, life is never that sweet.
However, in the mature phase, many to most competitors would have this technology already. Even though, you might be able to replicate it easily and possibly spending lesser money to get to where the competitors are, but its too late. Its difficult to gain a competitive advantage in this case.
So I am proposing during the growth phase of a technology is when many companies should invest in. This this phase, the technology is kinda stable, people(strategist, change managers, technology implementers) know what they are saying and doing and even the general public has some levels of understanding and be more receptive to it.
I am not going to say what and where I think Enterprise 2.0 is at but I am sure its not in the mature state for sure. Whether you would want to invest or not, hire someone who knows what he/she is saying and move from there. I also feel that there is alot of fluff in this space at the moment and we need to look above the unnecessary items and identify the bits that delivers value and benefits.
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