Business as usual
Business as usual (BAU) is a term used in business and it means
The normal course of an activity, particularly in circumstances that are out of the ordinary.
I really dislike this phrase. I am a strong believer that as the market moves, organisations have to move together with it. BAU in most situations means going through your normal course of work and doing alot of the monotonous stuff and get through the day. We are in business and we are here to create value in a dynamic and volatile market. Continuously innovating, testing, exploring and trying new ideas is the way to go. Yes, alot of ideas might be chucked aside due to a variety of reasons but as long as one have tried, that’s the most important thing.
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