The Benefits of Enterprise 2.0 So Far

Posted by Sean Lew on Tuesday, 14 April, 2009 under Academic, Blue Sky Thinking, Collaboration, Enterprise 2.0, IT strategy, Innovation, Statistics, social media |

I have been researching the benefits of Enterprise 2.0 for a while now and there are not alot of statistics out there to show the benefits organisations are achieving. This could be due to a whole myriad of reasons –

1) No two Enterprise 2.0 implementation is the same
2) Enterprise 2.0 is still quite new
3) Lack of understanding of Enterprise 2.0
4) Lack of companies implementing Enterprise 2.0

Having said this, alot of the success stories so far are case studies and not mentioning any names, I must say some of these “success stories” are really not that successful. Its been over hyped.

So which companies have really made Enterprise 2.0 successful and managed to gain competitive advantage, cost savings, innovation and so? There are not many strong Enterprise 2.0 case studies (like P&G’s Connect and Develop and Lego) that really delivered value to the bottom line.

So does Enterprise 2.0 deliver value? I truly believe so. I have experienced the benefits of it before. If this is the case, how can we measure it? I feel that a framework of understanding the benefits of Enterprise 2.0 must be created. Its not as simple as just connecting people together or just posting videos online and sharing it or collaboration with others. It has to be looked at from a holistic angle. This is my study and this is what I hope to achieve.

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