Is Australia ready for Enterprise 2.0?
I had this question for a really long time and even until now, I am still not sure. The technology is out there waiting to be deployed but are the people ready to embrace it? There are many somewhat successful Enterprise 2.0 stories floating around in Australia where companies in the banking, IT and resources sector are starting to embrace it. But still not at the full (not even close) extent of the power of Enterprise 2.0. More companies are also slowly monitoring what others are saying online about their companies. However these are small groups of people driving this change. What about the general public?
Recently, I emailed some builders in the Melbourne region with regards to quotes and pricing. Out of the five emails I sent, one responded with a good response. The other four did not respond even after a week. When contacted, one of them said I had to pay to get a quote as well!
I was just thinking, responding to online communication is a basic thing that all employees have to do. When you are contacted, respond within 24 hours. If you can’t give a satisfactory response, let the customer know and let the customer know what is the course of action you will be taking to get them their answer. Standard information should also be published – open and straight forward. The last thing consumers want is to feel that there are hidden costs and unexpected spending. I feel that there is alot of secrecy around businesses and I understand the reason why but there are certain information that needs to be out there in the public so that the basic consumer information is provided. No point saying that this and that can be done without other critical information like materials, administrative charges and price.
If someone cannot even respond to email, Enterprise 2.0 and web 2.0 is for sure not ready. I can’t say if Australia is ready but from my experience with five of the most popular builders in Australia, I can say that four of them are not ready.
Yuri Alkin said,
> However these are small groups of people driving this change.
Sean — it’s the same story everywhere. Regardless of how many people *talk* about this in other places, only few really get it and really drive it. It’s a new territory for the traditional IT players and while many companies jump on that bandwagon, only some of them understand that it’s not (only) about tools, but about core practices and mindset.
Sean Lew said,
Thanks Yuri for your clarification, I actually thought its a phenomena in Australia only where there are small groups of people are driving Enterprise 2.0. I wonder how we can promote Enterprise 2.0 and increase adoption.
Sergey Panarin said,
I agree with Yuri, a lot of work have to be done to explain that Enterprise 2.0 could give you real business results (and it’s not just about technologies). In Australia, in Russia and in the other countries.
Sean Lew said,
I feel that the long understanding process and buy in process to the senior management will be something challenging in the next 1-2 years for Enterprise 2.0. Would be interesting to watch this space.
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