Group Attribution Error – An Enterprise 2.0 Problem?
This is the description of Attribution Error from Wikipedia
Attributional biases typically take the form of actor/observer differences: people involved in an action (actors) view things differently from people not involved (observers). These discrepancies are often caused by asymmetries in availability (frequently called “salience” in this context). For example, the behavior of an actor is easier to remember (and therefore more available for later consideration) than the setting in which he found himself; and a person’s own inner turmoil is more available to himself than it is to someone else. As a result, our judgments of attribution are often distorted along those lines.
Within a group, this could be in a similar case as well, when the group collectively have a view of the world in a certain way which creates a bias during decision making time. This could lead to groups making less than optimal decisions. Groups could also based on their collective benefits, make decisions in order to benefit themselves.
I am no expert in this area and I have to spend more time understanding the details of this theory. What do you think? Enterprise 2.0, wisdom of crowds and collective intelligence aims to help groups make better decisions. However, attribution errors might explain why some groups can’t make correct decisions. How can we prevent this problem? Can Enterprise 2.0 solve this issue?
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