Simplifying Enterprise 2.0
Enterprise 2.0 implementation is something that is not very well understood. In fact, there are still heaps of argument on ROI of such technologies. So how can implementors make it easier for people to adopt such technologies? My experience is that no matter how much you focus on the promised benefits and efficiency of Enterprise 2.0, it doesn’t matter. No one understands. Collaboration, social network and all these wonderful terms are just buzzwords to people.
Demostrate the capability to people and get people to understand it. One of my ex-colleagues used to create stuff on our wiki, send an email to everyone with the link to the page and when he gets replies via an email, he would ask the person to post it as a comment. Sooner than he expected, the number of emails he got was falling and everyone started to discuss on the wiki. People then started to realised that version control, discussions, interactivity and collaboration was beneficial. He, on the other hand, has never mentioned a single of those terms to them before he started getting them onboard. He doesn’t believe in the talk.
Have you ever wondered why Enterprise 2.0 initiatives generally starts bottom up? This is why.
Stop preaching, start doing.
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