Collaboration software is not social business software
I think there is a strong difference between collaboration software and social business software. Collaboration is about leveraging virtual teams and increase efficiency in working together. Its basically targeting only the strong ties section of McAfee’s Enterprise 2.0 Bull’s Eye. However, organisations who are not targeting the weak, potential and no ties part of the organisation would be losing out as there is so much more skill that could be leveraged by connecting with those groups. This is where social business software sits…
I think collaboration on real deliverables is absolutely critical for the success of an organisation however, its not just collaboration. Its also connecting and creating new relationships across the organisation. Its also about finding the right people to do the right job at the right time effectively.
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