I absolutely agree with you that its not a true reflection of Enterprise 2.0 usage. However, I was more of wondering if inherently women are more interested in social networking and men are more interested in informational stuff (trivial or not). I think this will be an extremely interesting research topic as it could potentially impact certain types of organisation that has gender skewed towards a specific gender. Understanding these differences could also help in increasing adoption and change management.

Thanks for the links. I have read both of them and I feel confident and encouraged that the world is taking a strong interest in Enterprise 2.0. There are still alot of work that still needs to be done, adoption to be driven and research to be done.

Could I ask where are you doing your research degree?

The way I see it, these stats reflect on usage of Web2.0 in a ‘recreational’ context (i.e. usage for fun / on people’s spare time). Personally, it tells me that women spends their spare time socialising on the net, while men browse for trivial stuff (lolcats?).

I would be interested to know if anyone is currently looking at Enterprise 2.0 adoption from a gender perspective. I, myself, am looking into Enterprise 2.0 adoption and usage from a generational perspective.

BTW, you may be interested to read McKinsey’s latest Global survey on Web2.0. Follow the link at:

http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432

and

http://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431